Samsung didn’t seem to stop for one day in 2013, with multiple new releases of smartphones and gadgets in their Galaxy range meaning they were always high up in the tech newsfeed.
The manufacturer’s flagship devices, namely the Galaxy S4 and Galaxy Note 3, did particularly well – with the S4 seeing over 40 million unit sales by the end of October 2013, 20 million of those being sold within the first two months of its release.Even reported battery issues with the Galaxy S4 didn’t hold Samsung back – with them simply offering free battery replacements and going on to launch a faster LTE-advanced version of the smartphone anyway.
Samsung in the trade-in market
These ongoing releases and constant sales tactics even showed in the mobile phone trade-in market, according to a new report from mobile phone and gadget trade-in site CompareMyMobile.
The Mobile Phone and Tablet Trade-in Market Report (2013-2014 edition) shows that Samsung almost doubled its trade-in volumes throughout 2013.
In Q1 the brand’s devices made up an average of 14.58 percent of all mobile phone trade-ins on CompareMyMobile – but grew to make up an average of 26.06 percent of all mobile phone trade-ins in Q4.
Site experts say that trade-ins often reflect consumer trends throughout the year. For example, BlackBerry saw its mobile phone trade-in market share drop by 3 percent from 2012 to 2013 as it struggled to produce fast-selling smartphones. More shockingly, Nokia’s mobile phone trade-in market share went from 15.21 percent in 2012 to just 3.22 percent in this year, as its smartphone failed to sell as well as Apple, Samsung and HTC models.
With many manufacturer’s shares plummeting when times get tough, it’s even more impressive that both Apple and Samsung have seen their shares grow.
High trade-in values
Samsung devices are also holding their values well. The Galaxy S4, S4 LTE, S4 Zoom, Note 3 and Note 2 all feature in the list of top twenty most valuable phones on CompareMyMobile according to the report. In fact, the Galaxy S4 is the fifth most valuable handset on the site.Various iPhone models actually make up eight of the top ten most valuable phones on CompareMyMobile, meaning that it’s not just this year’s models which make up the list – the 2012 released iPhone 5 still makes the top ten list in every storage size.
Apple v. Samsung
Overall, the Mobile Phone and Tablet Trade-in Report (2013-2014 Edition) clearly shows that Apple still dominates the mobile phone trade-in market – but it looks like Samsung could well be on its heels.
With the release of the Samsung Galaxy S5 possibly in March and, no doubt, an endless list of other devices to be released throughout the year – site experts believe that we could see a shift where Samsung becomes the most traded-in brand of 2014.
Can Samsung keep up this fast pace with releases? Let us know your thoughts.
Featured Image From: ibtimes.com
What tablet are you hoping to buy or looking forward to receiving this Christmas? Would you have bought any of these phones? We can’t wait to hear your thoughts on this one.